Hooplandia and Explore Western Mass is teaming up with Hoop It Up to take 3x3 basketball to the next level in 2025. This powerhouse partnership brings the iconic streetball tour to West Springfield, MA, June 20–22 at the Eastern States Exposition, one of the key stops on Hoop It Up’s national circuit.

Since 1989, Hoop It Up has ruled the blacktop, hosting millions of ballers in high-energy, city-based showdowns. Now, it joins forces with New England’s biggest 3x3 tournament to deliver a weekend stacked with elite competition, serious hoops culture, and non-stop action.

Whether you're a seasoned squad or just out to make some noise, this is the summer tournament you’ll want to circle.