On September 27, the basketball court activation on Mass Ave. at The Big E was bustling with an energetic entertainment lineup, racks upon racks of merchandise and more interactive fun for Hooplandia Day.

Showboat Jackson and the Harlem Triksterz brought excitement to the showcase court with a comedic basketball performance that engaged ballers of all ages. Onlookers had the chance to try their hand at balancing basketballs on the tips of their fingers and play the Triksterz in a furious round of Knockout. The crowd then swelled as the team showed off a series of trick shots and jocular antics.

Keychains, fanny packs, jerseys, bucket hats and tees were among the official Hooplandia products made possible by TSMGI's exclusive merchandise pop-up. Event representatives from were present to answer questions about the Northeast's Ultimate Basketball Tourney + Festival, which returns to the grounds of Eastern States Exposition June 19-21.