This morning, as thousands of people made their morning commute along I-91, a coffee in one hand and the other clutching a steering wheel, they tuned into Rock 102's morning show, Bax & Nagle.

"There's a great event coming to the grounds of The Big E, June 19-21," said Mike "Bax" Baxendale. "It's Hooplandia. To talk about it, we've got General Manager Drew Dawson in the studio today."

Dawson provided the scoop on all things Hooplandia by catching the show hosts and their many listeners up to speed on the Northeast's premier 3x3 tournament and the festival component and FIBA rules that set the tourney apart from others and make it an all-star event. The trio talked March Madness, too, given the fast-approaching conclusion of the collegiate season, which was when Dawson revealed his very own trick shot.

"It's madness with March Madness going on!" Dawson said. "So, get into the madness with Hooplandia and what this festival is! Here's my pitch: today is a one-day-only flash sale at Hooplandia.com. Use code 'MADNESS30' at check out for 30% off the registration price on any team. That ends tonight at 11:59pm."

Those listening live heard it first, but loyal Hoop Scoop readers and those plugged into our social platforms were certainly winners, too. March Madness means massive discounts. While everyone else is prepping for the finale of the Final Four frenzy, it's the ideal time for you to make your move—beat the midnight buzzer and save 30% on the price of a team registration on Thursday, April 2, when you register prior to 11:59pm with code "MADNESS30" at checkout.

You can purchase your tickets from the comfort of your own home at Hooplandia.com, but the tourney itself takes place at Eastern States Exposition located at 1305 Memorial Avenue in West Springfield, Mass., with select championship games played at the Naismith Basketball Hall of Fame in Springfield, Mass.

March Madness manages to draw basketball’s most passive fans into the fold. Whether you’re casually keeping up with an in-office bracket or religiously patrolling every game’s stats, there’s something for everyone when the college basketball courts heat up at the season’s finale.

Hooplandia shares this spirit of inclusiveness and excitement as a hub of athleticism with room for every kind of fanatic. So, as we approach this weekend, we offer you—yes, you—a discounted way to play in the tourney that brings basketball back to what it’s all about: the players.