Hooplandia is thrilled to announce a new partnership with Kevin Garnett’s Hoop It Up, made possible by the Western Mass. Sports Commission and the Greater Springfield Convention & Visitors Bureau (GSCVB), that will make the 2025 tournament the most competitive installment so far. For the first time in the history of the Northeast’s Ultimate 3x3 Tourney + Festival, players have access to a pro-am division for professional ballers, powered by Hoop It Up, with a $2,500 cash prize for the top-ranking mens and womens teams on the line.

The pro-am division serves as the ultimate battleground for top-tier talent, and it is open to men and women ages 19 and older. The winning pro-am teams will each receive a $2,500 cash prize. There is no better time than now to register at Hooplandia.com, lace up your high tops and bring your best game with you when you come to the court at Hooplandia, June 20-22.

Founded in 1989, Hoop It Up is recognized as the most prolific grassroots basketball tour in the world. Millions of players have participated in their premier events, which are designed for participants from all over the world and of all ages and abilities.

In 2019, the tour was acquired by Kevin Garnett’s sports management company, Big Ticket Sports. Garnett, an NBA legend and Basketball Hall of Famer, has helped the tour partner with elite NBA teams, such as the Golden State Warriors, the Milwaukee Bucks and the New York Knicks, to create memorable 3x3 basketball tournaments and academies that introduce the FIBA format while teaching key court concepts and relevant skills to aspiring players.

As an established authority on basketball with connection to the Naismith Basketball Hall of Fame, Hooplandia makes an electrifying new addition to Hoop It Up’s national tour.

Consider leveling up your summer at a landmark event on the off-season basketball calendar. Find registration details at Hooplandia.com today, and join us in Greater Springfield, the birthplace of basketball, this June.