Hooplandia, June 19-21, is thrilled to announce a new partnership with 3x360 Sports that will make the 2026 festival the most competitive installment so far. Last year, the Northeast’s Ultimate 3x3 Tourney + Festival introduced a Pro-Am division that welcomed professional ballers to its courts for the chance to win a cash prize, upping the event’s stakes and attracting bigtime attention.
The tournament’s new Pro-Am division partner is a leading FIBA 3x3-centric events facilitator passionate about the growth of this sect of the sport. 3x360 Sports is committed to providing inclusive events and opportunities for players of all ages, abilities and backgrounds. For 3x360 Sports, bridging the gap between grassroots talent and the global stage is a core tenet of their mission.
3x360 Sports has previously partnered with the NBA, G-League and several municipalities, including the Philadelphia 76ers, the Washington Wizards, the capital city of Harrisburg, Penn., and the city of Cincinnati, Ohio.
A partnership with Eastern States Exposition to present Hooplandia’s Pro-Am division delivers upon 3x360 Sports’ mission in the very place where basketball began.
Luc Smith, Head of Content and Partnerships at 3x360 Sports said, “Hooplandia continues to evolve into North America's premier 3x3 basketball tournament and festival, blending competition, entertainment and community. Our nationally recognized platform and Pro-Am infrastructure give 3x360 the unique opportunity to elevate the event into a marquee and must-attend attraction for FIBA professionals, competitive athletes and fans alike.”
The Pro-Am division serves as the ultimate battleground for top-tier talent, and it is open to men and women, ages 19 and older. Representatives from 3x360 Sports will be on-site ensuring that this division is running smoothly and in total compliance with FIBA rules. The winning Pro-Am teams each receive a $2,500 cash prize.
“The 3x3 basketball space is currently experiencing an unprecedented global surge,” said Drew Dawson, Hooplandia General Manager. “With FIBA reporting record-breaking media value and a digital community that has surpassed 10 million followers, the appetite for this fast-paced, exciting new brand of basketball has never been higher. By integrating the FIBA pathway into Hooplandia, we aren't just hosting a division, we're facilitating a legitimate professional pipeline within this booming ecosystem.”
As an established authority on basketball with connection to the Naismith Basketball Hall of Fame, Hooplandia makes an electrifying new addition to 3x360 Sports’ list of events.
Consider leveling up your summer at a landmark event on the off-season basketball calendar. Find registration details at Hooplandia.com today, and join us in Greater Springfield, the birthplace of basketball, June 19-21.